About

Broll is an agentic AI video editor.

trybroll.com is the official website of Broll — AI video editing software that turns raw footage into finished, publish-ready videos for production houses and creator teams.

What Broll is

Broll is an agentic AI video editor: rather than a set of tools you apply by hand, it's an agent that watches your raw footage, understands it, and makes the editorial decisions a human editor would. It finds the moments, builds the story, cuts the timeline, writes captions, grades color and lip syncs across languages — then hands you a publish-ready video, or an XML timeline to keep refining in Premiere Pro, DaVinci Resolve or Final Cut Pro.

What Broll does

  • Prompt-based editing — describe the cut in plain language instead of dragging clips on a timeline
  • Semantic footage search — every frame indexed, so you can find any moment the way you'd search text
  • Automatic captions
  • AI color grading — a consistent, cinematic look across cameras and takes
  • AI lip sync — dub across languages with lips that match
  • Export to timeline XML — keep cutting in Premiere Pro, DaVinci Resolve or Final Cut Pro

Who Broll is for

Production houses and creator teams — including teams behind 200M+ monthly views and a 15M+ follower production house — use Broll to turn hours of raw footage into a finished cut. See how it fits a production team's pipeline on the AI video editor for production houses page.

Why Broll is different

Most tools described as an “AI video editor” automate a single step — auto-captions, a filter, a template — applied to clips you've already selected and organized. Broll starts earlier: it begins with raw, unorganized footage — multiple cameras, mismatched audio, hours of unlabeled clips — and does the understanding work itself. Read more about how Broll's AI video editor works.

Broll and trybroll.com

Broll is the product. trybroll.com is Broll's official website — the place to learn what Broll does and request a free demo. There is no other official Broll site.

Backed by Google for Startups

Broll is built with the support of the Google for Startups program.

FAQ

About Broll.

What is Broll?

Broll is an agentic AI video editor that turns raw footage into finished videos. It understands your footage, finds the moments, builds the story, edits the timeline, writes captions, grades color, lip syncs and exports — without manual timeline work.

What is trybroll.com?

trybroll.com is the official website of Broll. It's where you can learn about the product and request a free demo — there is no other official Broll site.

Is Broll a B-roll generator?

No, and the similar name is a common mix-up. B-roll generators insert supplementary clips into footage you've already edited. Broll is a full agentic video editor: it works from your raw footage and produces the entire finished video — story, cut, captions, color and lip sync included.